Consulting
Taking your brand, your company, or your product into the future requires both a view from the inside looking out
(our clients) and a view from the outside looking in (that’s us).
We grapple with today’s business questions with insight, imagination, and perspective.
We couple clear vision with fresh eyes, experience with innovation, reality with inspiration, and knowledge with curiosity.
Strategic Planning Services Include:
Business Evaluation, Focus, & Evolution
Branding & Identity
• Brand audits
• Finding the authentic point-of-difference and essential brand promise
• Compelling positioning, personality, tone & voice
• Developing the brand narrative
Customer Intelligence & Research
• Defining the core audience
• Determining how to talk to & engage with the audience
• How to reach and motivate them
• Qualitative investigation, beyond the focus group
Market Analysis
• Comprehensive evaluation of the market
• Opportunity assessments
• Competitive analysis
Product Launch
Marketing, Advertising, & Public Relations
Evaluation & Development of Start-up Companies