Our Work
The strategic issues we tackle with our clients are varied and often complex as recent projects illustrate.
Something was just missing in an OTC brand’s creative strategy and executions.
Garber Marketing uncovered that missing element and enhanced the understanding of the consumers’ wants, needs, and motivations leading to more powerful and effective marketing.
The Company’s marketing budget doubled and sales tripled.
A successful late-stage digital mobile advertising start-up needed to take a step back. With early success in a rapidly evolving industry, the Company was running fast and had never truly solidified their branding, messaging, & communications leading to a lack of clarity in interactions with constituents & client groups. Through a combination of one-on-one interviews and online surveys, the brand was refocused, the identity revamped, and the messaging and communications clarified.
A cheeky up-start entered a crowded, mature category and, seemingly overnight, gained awareness and sales that usually take years to achieve. How did they surpass established brands to win significant shelf space and customer loyalty? A competitor asked Garber Marketing to help them understand how the up-start did it and apply the learning to new, fresh brand, targeting, and product strategies and tactics to support their own business.
Is there life for a Baby-Boomers brand after Baby-Boomers? Will today’s Millennials with their changing tastes and expectations accept this brand as is? How can the brand evolve? Should they introduce new products? Which ones? The brand asked Garber Marketing to help mold the company’s strategic and product development direction as they tackle these critical questions.
An overseas investor purchased a well known but somewhat shop worn U.S. consumer brand. The company’s former 50%+ market share had been significantly eroded in recent years. The new owners asked Garber Marketing to help formulate a strategic plan to not only recapture but surpass the brand’s past glory.
A now forgotten brand once enjoyed a rich history as an innovator and leader in its field only to fall by the wayside during multiple corporate mergers. They asked Garber Marketing to explore viable repositionings to determine if enough equity remains to reconstruct the brand and find a new place in the minds and hearts of consumers.
How do you convince “Whole Foods Moms” to buy a new brand of children’s organic vitamins sold exclusively online? We directed, fielded, and analyzed primary qualitative research and added industry quantitative research to develop the business plan, branding, distribution, and marketing strategies along with naming, pricing, and website plans.
A major video game manufacturer was introducing an updated version of a premier, greatly loved game based on a highly successful character. We provided an assessment of today’s marketplace, consumer, and industry to identify the best path for sell-in to the trade and for the consumer launch and roll-out. The product had a successful reintroduction and garnered heavy publicity, social media following, and record sales in the consumer and gaming markets.
A somewhat controversial product was to be introduced to the U.S. market in a category with a dominant market leader. An alternative target audience was investigated through qualitative research and a positioning developed that separated the product from the competition and presented the product positively.
Did the world need another online life-style company in a crowded digital space? By constructing a brand and marketing strategy and then reconstructing that crowded space with a fresh voice, point-of-view, and content the answer became yes.
A $200 million company, which had grown significantly through a dozen acquisitions, required a brand strategy that would unite the parent company with the acquired entities into a single, focused, relevant, and powerful brand and organization.
Putting the luster back on a luxury brand. This internationally known brand was somewhat tarnished by interim corporate ownership. Garber Marketing helped reclaim the brand’s elite status with branding, positioning, and identity; targeting; creative development; and PR services.