Canyon Ranch
From 1992 to 2005, Katie served as Corporate Communications Director for Canyon Ranch Life Enhancement Companies.

Canyon Ranch is one of the world’s best-known health resorts and day spa facilities. Katie helped grow Canyon Ranch from a $50 million company to a $500 million company.

While at Canyon Ranch, Katie secured numerous high-profile editorial placements. The consistent editorial coverage she obtained reinforced Canyon Ranch’s reputation as the most recognized life enhancement company in the world.

Placements included every major beauty, travel, lifestyle, health and fitness, entertainment and business publication in the U.S. and U.K., as well as top network and cable television programming including ABC’s The View, NBC’s The Today Show, Good Morning America, Fine Living Network, Food Network, and Style Network.

Katie’s relationships with top editors at the most prestigious travel magazines, including Conde Nast Traveler (U.S. and U.K), Travel + Leisure, and Departures, ensured that Canyon Ranch consistently received top ratings in their annual spa polls. With Katie at the helm, Canyon Ranch was consistently named the world’s best spa in numerous polls and surveys, year after year.

As Canyon Ranch began its brand extension in the late ‘90s, Katie created and executed the successful grand opening awareness and publicity campaigns and the on-going support for the company’s three top-rated Canyon Ranch day spa locations. Debuting in Las Vegas in 1999, the first branded day spa opened at The Venetian Resort & Casino on the Las Vegas strip. Attention to this first Canyon Ranch day spa created overwhelming press coverage nationwide and created what the newspapers and spa magazines called “spa wars” among the various existing day spas in the area.

This was followed by a second Canyon Ranch-branded day spa property in Orlando, Fla.

Katie then executed a press campaign to introduce consumers to the first ever Canyon Ranch spa at sea — on board the Queen Mary 2 luxury ocean liner — which generated millions of dollars of international press coverage over two years, from its introduction to its maiden voyages and beyond.

When Katie introduced Canyon Ranch’s first healthy living community concept — the first residential community of its kind — the project sold out within months. Its brand name recognition and reputation generated a large amount of print and broadcast news coverage, including the Wall Street Journal, New York Times, CNN and MSNBC.

As Katie continued to successfully manage the brand awareness and PR activities for Canyon Ranch, the company became one of the most sought after business partners in the world, with inquiries from high-profile businesses and individuals wishing to partner with the company.

Katie also developed a strategic PR campaign, including direction on packaging and advertising, for a planned line of Canyon Ranch skin care product and cosmetics, as well as Canyon Ranch-branded boutiques.